Applied Creativity

Applied Creativity
Solving Problems and
Responding to Opportunities

Research suggests that everyone can think and act creatively, but many organizations are not gaining the most value from the creativity of their human capital. Great ideas walk out the door of your organization every day between the ears of employees.

The foundation of individual, team, and organizational creativity is a mindset that stimulates, nurtures, and supports creative thought. Building on that mind-set, there are many tools and processes that provide stimulation and focus for generating ideas that lead to continuous improvement or breakthrough innovation.

In this program, you will practice using creative thinking tools to break through persistent problems and take advantage of opportunities. You will discover your “inner innovator” as you learn how to generate, develop and gain support for creative ideas.

For more information on Applied Creativity™, click here.

Applied Creativity™ is a copyrighted program of Barnes & Conti Associates, Inc.

Program Objectives:

As a participant you will:

  • Develop your ability to approach everyday challenges and persistent problems with a creative mindset.
  • Apply tools for generating creative, interesting, and promising ideas.
  • Conduct an “innovation search” based on market needs, technology push, or strategic intention.
  • Conduct an “innovation search” based on market needs, technology push, or strategic intention.
  • Build stakeholder support for creative ideas and solutions.
  • Facilitate others’ creativity.
  • Identify key challenges in your own organizations that require applied creativity.


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