Applied Creativity

Creating a Culture for Risk and Innovation
A Guide for Leaders

It is not enough simply to encourage employees to innovate. Your organization’s culture must communicate clearly how you will support innovators who take intelligent risks to move promising ideas forward. Too many organizations say that they want employees to take risks, but reward only final success — or worse, punish those who fall short because they moved beyond the boundaries of the known, safe choices.

Leaders of successfully innovative organizations ask for and expect ideas from everyone in the organization. They communicate their strategy for innovation and recognize those who take intelligent risks. They free up resources for innovation by withdrawing support from mature products and services. They minimize cultural and structural barriers to innovation and encourage learning from both failure and success. In Creating a Culture for Risk and Innovation™, leaders and managers learn skills that stimulate, support, and encourage innovation, and coach employees as they move ideas into action.

For more information on Creating a Culture for Risk & Innovation™, click here.

Creating a Culture for Risk & Innovation™ is a copyrighted program of Barnes & Conti Associates, Inc.

Program Objectives:

As a participant, you will be able to:

  • Take leadership in moving your organization toward greater support for innovation
  • Manage and overcome cultural and structural barriers to innovation
  • Monitor your personal approach to risk-taking and innovation and its impact on your organization
  • Identify, practice, and apply leadership skills that encourage intelligent risk and innovation
  • Analyze and assess your own organization’s culture and plan for development.


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