New Year’s Reading from Seth Godin

As many of you know, Seth’s Blog, by Seth Godin, is one of our favorite blogs. Seth Godin has put together a thought-provoking and inspiring collection of brief  essays as an ebook entitled What Matters Now. Some seventy “big thinkers” contributed their thoughts, which are more than relevant for the New year.

This ebook is a free download (Adobe Acrobat required). We’re more than pleased to be one of many websites to make it available.

Here’s a brief excerpt that I—as a professional tech person—especially appreciated:

There are tens of thousands of businesses making many millions a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong?Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it’s working for them.They’re more successful than most of those businesses who spend hours pontificating about how others lose out by missing social media and the latest wave. And yet they’re doing business. Great business. Not writing about it. Doing it…

We walk the streets with our heads down staring into 3-inch screens while the world whisks by doing the same. And yet we’re convinced we are more connected to each other than ever before. Multi-tasking has become a badge of honor. I want to know why. (1)

For more thought-provoking and insightful essays, download the entire book. And have a happy and insightful New Year too!

—Joel Kleinbaum

(1) “Connected” by Howard Mann from What Matters Now

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